Love this shampoo - it smells great and it gets rid of those brassy/yellow tones than come with bleached blonde hair. I use it once a week and pat it onto my hair (not a lather - I find it doesn’t work as well) and I leave it on for about 10 minutes. It works amazingly well and my hair isn’t stained purple either. I use a hair mask after it - I find it can dry my hair out slightly if I use it too often.
Another plus is it doesn’t stain your bath/shower when you use it.

I highlighted my hair furiously for years, and battled with it going brassy, as I preferred a cooler blonde than a warmer one.
This was by far the best toning shampoo I found. You don't use it every wash, only once a week, and it helps to maintain the shade of blonde you want.
Don't leave it on for too long, or your hair will be TOO cool and possibly purple, and don't use it too often as it can strip and dry out your hair, but if used correctly, it's such a gem!

This is one of the absolute best purple shampoos. It generally isn't as drying as other toning shampoos and does its job perfectly.

Pro's:
*Budget friendly
*Lathers well
*Can be left on a while longer for more dramatic results

Con's:
*Can't think of any!

My sister has previously used this shampoo and I gave it a try too. And I absolutely love it!

It comes in an easy to squeeze out bottle and the shampoo is a purple coloured.

Knocks out yellow and brassy tones quickly. It also has a really pleasant smell.

What I love about this product is the fact that it doesn't easily stain your hair or clothes or bathtub.

You simply shampoo your hair like you normally would and leave it on for about a minute, depending on how much toning your hair needs.

I've used a few toning products and this is one of the best ones I've used. I've purchased it twice. And I'll be doing so again at the end of the month.

It does a really good job in removing yellow tones and leaving your hair a really pretty shade of blonde.

Ps it doesn't really work if your hair is still very very orange or dark.

I bought this as a shampoo to use once a week/once every two weeks, as I highlight my hair, and it can tend to go brassy quite easily.
It's probably the most darkly purple toning shampoo I've ever used, and it gave me fabulous results after just one use!
Definitely going to be repurchasing this one.

This shampoo is great for people who have bleached hair or like me have an ombre. It really does make a difference in keeping your blonde hair blonde and knocks out brassy,yellow tones which happens if you have dark hair and decided to make it blonde. It smells really nice and the fragrance lasts in your hair for days. Which is nice if you wash your hair every second or third day. You really do not need a lot and the shampoo won't turn your hair purple.