I was first introduced to this foundation years ago when struggling with teenage acne and it definitely helped me feel more comfortable with its great coverage. I've tried other foundations since and always find myself coming back to the Rimmel foundation, it's exactly what I like. There is a good selection of shades and I like the pump bottle style. One bottle lasts me a long time so the price is definitely worth it. I'm not sure I'd say it would last 25 hours, I've had to apply it in the morning and again in the evening before going out. Overall, a great product that I'll continue to buy happily and recommend to others.