Lancôme is delighted to announce an exciting new collaboration with one of the most highly-acclaimed fashion designer: Alber Elbaz. Over the years he has shown a remarkable talent to refresh conceptions of femininity, with a quirky and contemporary couture style. His approach is unsurprisingly in tune with Lancôme, a brand symbolic of joyful femininity.

One of the biggest names in fashion lends his unmistakable style to four worldwide bestselling Lancôme mascaras. He has thus imagined an irresistible temporary fashion collection: pure fashion down to the tiniest detail, like the bow adorning the boxes.  “The bottles are so fabulously rounded that they were my inspiration. I wanted to create rounded shapes with a hint of humour,” says Albez.

Lancome Hypnôse Doll Eyes is the first “doll lashes” effect mascara- for broader, longer and lifted eyes. Adorned with its red heart “coat”, the mascara opens the show with just the right amount of innocence. (R335)

Lancome Hypnôse Star pays homage to the glamour of the silver screen with its double-sided brush designed to define stunning Hollywood eyes.  Its star-studded fur in electric blue makes us think a new star is born! (R335)

Lancome Hypnôse Drama is the mascara for spectacularly intense eyes, with its convex brush designed to coat and separate each and every lash and achieve scandalous volume.  A flamenco-style bright pink polka dot dress adorns this dramatic mascara. (R335)

Lancome Hypnôse is the first genuine made-to-measure mascara, which leaves lashes up to 6 times thicker. A dress scattered with eyes- this is the original, the one and only Hypnôse. (R315)

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The daring Lancôme Alber Elbaz collection will be unveiled worldwide on June 15th 2013, and 16th September in selected South African Lancôme counters.