Advanced Genefique Youth Activating Concentrate by Lancome is an easily absorbed serum that left my skin feeling silky smooth. There may even have been some added luminosity. After using the serum for a month I have not noticed any improvement in the appearance of fine lines or wrinkles. This does not mean to say that the serum is not improving the skin condition such that future lines and signs of ageing are minimised. Initially I thought the cap dispenser was just a gimmick but after getting use to it I really like it, dispensing just the right amount. The packaging is gorgeous and glass always gets a thumbs up from me. R780 for 30ml is not unexpected for the #1 serum of a luxury brand. I do like this serum but it is not a miracle cure so only if the budget can really handle it would I repurchase.