I think that a well defined brow is super important for a well groomed and polished look, but unfortunately not all of us have naturally defined eyebrows that require no work, and I am 1 of those unlucky ones! I bought this product at Pick n Pay in Muizenberg for R29.95, and didn't expect much as it was so cheap, but I thought why not give it a try (as both my Rimmel and Avon brow pencils were close to exstinction!) This brow pencil is quite long, so definitely bang for your buck, it is very easy to apply, matches the color of my eyebrows perfectly and blends in very well, giving off the appearance of naturally full and well groomed eyebrows. It has a velvety sort of texture, and the crayon itself isn't to soft, so you have more control over the amount you apply. What i like most about this brow pencil is that it stays on whole day and does not smudge or fade during the course of the day.