I am obsessed with lip balms and have them scattered from my bedside table, car to office draw. I am never ever without my Labello lip balm and carry it with me wherever I go. Its so easy to apply and doesn't end up being cakey on my lips. It hydrates my lips like a charm in Winter. The price is quite affordable for a lip balm that lasts a while. Love all the different flavours but my all time favourite is Cherry Shine.