My natural lip colour is extremely dull -- almost grey -- so I need an everyday lip balm with a tint. I've been using Labello for as long as remember, and for most of that time, I have used Labello Fruity Shine in Cherry. The lip balm has a delicious cherry scent with a deep red tint to match. The formula is soft, light and hydrating without being greasy and difficult to absorb. As the name suggests, the formula does leave a slight shine -- not as intense as a gloss so great for all day wear. Consistent use will tint your lips slightly during the day, which I love. I don't go a day without using this!