My lips really do love Labello! Not only is this easily affordable, it also provides all the moisture my lips need throughout the day, unlike Softlips (in my experience). The only reason I reapply it is to get the delicious taste back. :P
Another thing is, I'm not that fond of using lipstick, and this gives my lips that extra colour that it needs.
The only downside would be that there are no sun-protection ingredients. Other than that, it's something every girl should have in their handbags.