This has been my number one beauty product for years. I've told anyone and everyone to try it - I may be responsible for a huge spike in their sales! It's easy to apply and gives the lips a lovely, sheer finish with a pop of colour to boot. Best of all, it's cheap! It is highly addictive though - I find myself reapplying it several times a day. I will admit to loving Softlips as well but this product holds a special place in my heart purely for the colour and smell.