I'm always afraid to buy "new" products on the market with very little reviews but decided to purchase this concealer as I have no luck with any other concealers when it comes to covering the bags under my eyes. I can confidently say this is the best concealer I have come across. The only downfall will have to be the application brush but I will just squeeze some onto a brush and use a teardrop beauty blender. It's so creamy and high coverage with minimal creasing when set with some powder. It's super affordable and should be a must have for any girl.