As it sometimes happened with a hype created around a product: expectations that is too high. I have tried many, many, many concealers and when this hype was created I was quite excited as we don't have a lot of quality drugstore concealers in SA (Really sad that Maybelline Fit Me and Age Rewind Concealer is not available here). I have found the colors of the LA Girl Concealers to either be very pink or very yellow. The pigmentation of this concealers is not great either, so it will work absolutely fine if you just want to use it to finish of your look. If you have quite dark circles this is going to be a problem. Because sure, you can build the product but that automatically means more creasing.It is maybe not fair, but what I expect from a concealer is what I get from Clinique Line Smoothing Concealer: Excellent coverage and minimal creasing.