I must say that I was very impressed with this colour. I usually colour my hair a brown hue but the blackcurrant really stands out. I have natural black hair so the blackcurrant did not look very bold. although I do love that it gave my hair a plum hue. I love this colour and so do my colleagues who have noticed and given me great comments. The application is quiet easy and unlike most hairdyes it is non-drip. I left the hairdye on for more than the recommended 20 minutes because of my indian origin and hair colour seems to somehow not catch very quickly.