Ok so I have been dying my hair since high school and now at the age of 25 i no longer follow the most recent trends, I tend to dye my hair according to the seasons. So darker for Autumn/Winter and lighter for Spring/Summer. I was super excited to be given the chance to try a L'Oreal hair dye as its not the brand I would usually pick but I must say I am quite impressed with this product. I'm mostly impressed with how my hair feels after I used the product. It does not feel damaged at all- its silky soft to the touch. The colour pay off is not what I expected it to be- when i mixed the dye it was so purple it scared me! But I like that its made my hair nice and dark for the remainder of the winter season and I am now definitely going to try L'Oreal when its time to go lighter for summer.