This is my number 1 product, i have tried numerous foundations ranging from MAC, Estee lauder, Elizabeth Arden, Revlon and yet none of these brand are a match to Kryolan Ultra foundation. Coverage is awesome with a feather weight feel, and i don't find the need to use concealer. The foundation stays in place all day and no touch is is necessary. Does not make your face look white in photographs which is one of the main reasons i love this product, looks natural and flawless!