This is a product that I found by accident. I was out and about 1 day and did not have any lip balm. I regularly suffer from dry lips and walked with desperately dry lips to the 1st counter my eye saw. I tested and instantly the lip balm melted into my skin, with a texture not like anything I have every used. A bonus with the product is that is also provides a slight gloss. This is MUST for any sufferers of dry lips. Cracked disappear in a matter of hours. I only need to apply twice a day, unlike other products in this category. It is not 1 of the cheaper brands, however really delivers on its promise :)