The clear bottle the solution comes in makes it look very effective. I like its 'clean' look and made me trust the product to do what it says it does. However, I didn't expect to see an immediate change using this, compared to the Midnight Recovery Concentrate. I have hyperpigmentation on my neck and jaw lien which has bothered me for years. I started seeing that the dark marks on my neck area were fading after about two weeks of everyday use. At first, I wasn't sure it was actually making my marks fade and it was just me 'seeing' it until I asked my husband who also said they'd faded quite significantly. I'm continuing to use this as I believe the longer I do, the more effects I'll see in my skin discolouration.