Divine this stuff is!!! its my new obsession, great hair care! And this just does it for me! and it makes me even happier that all Kevin Murphy Products are Sulfate and paraben free and not tested on animals! This is such a lovely Shampoo , it cleanses hair gently and leaves it feeling amazing and all plumped up! your hair doesnt feel dry after washing with this shampoo, you can feel it is nourished. The smell is the part that gets you hooked! And the look and feel of your hair afterwards is so so Grand!!! I can say its definitely worth its price thats for sure.