This lipstick is extremely creamy and goes on beautifully. I love the colour, but I am more comfortable wearing it as a stain, as I am very fair. Its staying power is average and I do need to reapply after eating. It doesnt bleed into the tiny, fine lines that are just beginning to appear around my mouth (eek) even without a lipliner, so that is a bonus. I am totally in love with the packaging and was extremely excited to get this divine lipstick! Thanks BB ladies!! xx