I was first introduced to this product by a fellow BB reviewer, Atomickitten years ago and I am still using it with great results. I never like colouring my light brown hair although I do like highlights, and highlights doesn't last. So when I read her review on the product I thought why not! I was skeptical at first because the product is so cheap but it's proven to be a great product that requires very little effort! I spray it on when I know I will spending time in the sun and even though there have been weeks that I haven't used it, the colour hasn't faded. (I wash my hair everyday without fail) and it looks natural and I haven't had to spend money on highlights or any colour! It's a fabulous product and you will always find a bottle in my bathroom cabinet!