As with my eldest son, we've also struggled to get our toddler to brush twice a day for two minutes. However with the Jordan toothbrush and toothpaste, he has been loving every minute. I'm so glad that I no longer need to stress about him brushing his teeth. He brushes for the full two minutes (sometimes longer haha) and is willing to participate, unlike before. I'm really chuffed about the safe ingredients that the toothpaste contains, it gives me peace of mind as well!