My kids enjoyed this campaign. As a mom it was always a hassle to get my boys to brush their teeth in the morning. I've been using another kids toothpaste brand for years and they just hated the taste. When we were selected for the campaign my boys loved the toothbrush designs and were very excited to try it out along with the reward charts. They loved the taste and texture of the toothpaste. My 10yr old said his teeth felt squeaky clean. Thanks again Beauty Bulletin team for this amazing opportunity. We've now switched to Jordan Kids Tootpaste permanently.