My two kids loved this toothpaste. They were crazy about the packaging and the pictures on the toothbrush as well as the toothpaste. It suited their personality perfectly.
Also this taste is truly the taste kids are after. It's just enough minty to taste like toothpaste, but super fruity that you want to eat it straight from the tub! They could easily brush for two minutes, and I felt comfortable enough with the ingredients to have them use it every day