I think the price is obviously a bit steep, but with good reason! This stuff is definitely like liquid gold!

I use it on my hair and my daughter's and the results are amazing. My daughter has long thick, frizzy hair and the Joico just makes her hair shiny and sleek. I don't like to ever flat iron her hair as she is only 6, but with Joico, there really isn't a need. Pretty much the same for my hair.