There is a reason why the packaging is gold on this product. To my hair this is like liquid gold. I was introduced to this shampoo in The Test Box earlier this year. It is made for hair that is seriously damaged . Any my hair WAS so damaged, until my hair and this shampoo met and fell in love. And I am still experiencing a happy ever after with my hair. Even though it has a hefty pricetag, do not be alarmed because it is worth every penny!