I have a 3-year-old son who thinks washing his hair is the end of the world. He fights with everything he has not to get water and product in his eyes which obviously gets even more in there. Having a no tears shampoo is all that works. He knows that it doesn't burn his eyes so he is a little calmer about having his blonde locks washed. It is also one of the few shampoo's that can get the "wet dog" smell out of his hair. He is a boy after all...

I also use this product to wash my makeup brushes with. I soak it in a solution of water and this shampoo and leave it for about half an hour to soften any hard product on the hairs. After this I just wash it on my makeupcleaner pad and they are left literally spotless and smelling so good and clean. You don't need expensive brush cleaners. Just this product. It is gentle enough yet very affective in getting rif of old, built up product.