I can literally say i have used this shampoo all my life. it is such a versatile product. It is so gentle and i use this all the time to wash my makeup brushes because all beauty editorials approve of this if you don't want to fork out on expensive brands to buy a makeup brush cleaner. it leaves my makeupbrushes squeaky clean and amazingly scented and doesnt irritate my sensitive face when i use the brushes. every woman should have a bottle of this in their cup board!