I excitedly collected my John Frieda parcel on 26 August, got my daughter to take before pics and then washed my hair. The shampoo lathered very well, so I didn't have to use a lot. It has a pleasant smell and my hair had that great 'squeaky' clean feeling. The conditioner smelt wonderful and it left my hair feeling soft and nourished. I also got the hair masque, which also had a wonderful fragrance. I would wash & condition my hair every second day and use the masque over the weekend. The first masque trial I stuck to the instructions on the label and kept it in for 15min. My hair felt lovely and soft and very manageable. Over the weeks I left the masque in for a whole day and the next time, while I slept and washed it out the next day. My hair felt silky soft and was far less frizzy. I have to confess I'm a no fuss person, besides not having any time to sit and blow dry or use a straightner on my hair I normally bend upside down, run my fingers through my hair and a roller brush, to try and give it that blow dried look. I know all of you are now shouting at me saying...no wonder your hair is frizzy! and I'm sure you are all right. So to ensure I got an accurate reading while using this product I mostly let my hair air dry with the occasional manic blow dry. I have been using these products for a month, I still have a substantial amount of shampoo left, but sadly my conditioner and the masque are finished. Friends who do not know I'm doing this review have commented that my hair looks very healthy and I'm very pleased with the results..it does exactly what it says on the bottle...it eases my frizz!