The John Freida Brightening Oil elixir is specially designed for us blondes. It brightens and protects the hair from heat styling and consequent damage.
I used the oil in different ways to compare its performance:

1) On damp hair before a blow dry- my hair certainly felt smooth and looked super shiny! my recommendation though is to apply the oil to semi dry hair before blow drying, the wetter your hair the less it absorbs.

2) First thing in the morning onto dry hair- This worked extremely well and my hair was soft, smooth and tangle free with great shine! works well to tame flyways too!!

3) After blowdrying to tame frizz- This is how i use the oil 90% of the time now, as i feel that it absorbs well cause the hair is still warm and it tames all those pesky flyways really nicely, which also allows for easier styling.

Overall a truly fantastic product. You only need about 4 pumps per application so one bottle should last you a good few months!!!