I have platinum blond hair and this product is perfect to use between 'silver shampoo washes'

I normally use purple / silver shampoo once a week and in between I use this shampoo to keep my locks looking light blonde and healthy!

this is a really good shampoo for colour treated hair as it keeps your hair nice and soft at all times

My hair is a very dark shade of blonde. In the past I’ve used lightning sprays to lift the colour of my roots when I don’t have enough time to let the sun naturally lighten it. I’m so glad I tried out John Frieda’s Sheer Blonde go blonder lightening shampoo and conditioner. It gave my hair that sun-kissed look without having to use any of those old damaging hair sprays. I started noticing a difference after the third wash.
Pro tip: After shampooing my hair, I pat my hair dry with a towel (never rub your hair dry as the friction can roughen and even ruins the hair shaft.) You don’t want it to be dripping wet anymore, but it also shouldn’t be too dry. After that I add a generous dollop of conditioner (I have long hair so use almost half a palm-full) to my hair and work it in. Then I continue showering, trying to leave the hair untouched for at least 5 minutes before rinsing. Hair is always beautifully soft and a little lighter after every wash.

While it’s perfectly fine to use regularly (my hair feels soft and supple after every wash) I have found that my hair can get pretty dry so I would recommend a mask treatment. I used John Frieda’s Conditioning Treatment which has worked like a charm. (You can find it here: http://www.beautybulletin.com/hair/treatments-masks/john-frieda-blonde-hair-repair-conditioning-treatment)

I love this conditioner, it smells citrusy and goes well with the companion lightening shampoo. I use it from my mid-lengths down to my ends and leave it on while I shower. Right at the end I comb it through and leave it in for another minute or two and then rinse and towel-dry. I find it detangles my hair well. I did find that it was slightly drying on my hair when used on its own ( my hair is very long at the moment), but if I use the intensive masque twice a week that eliminates the problem completely. My hair is definitely looking much blonder, with my natural fair streaks looking much more emphasised. My hair is shiny and soft and I think if my hair were shorter, I probably could use this conditioner all the time and not need the masque. This is a great product and a must for all blondies out there who want to look like beach babes all year around! My only real criticism is that the packaging of the conditioner and the shampoo is too similar, it is easy to grab the wrong one if you are in a rush. Otherwise, I always love a product in a tube and the flip-top cap is nice and sturdy. Thanks BB for sending me this product, what a lovely surprise! xxx