Shampoo's are always LIFE! its the main product that cleanses your hair, obviously ? but nonetheless. Using this shampoo had be so inlove. I wash my hair twice. Because that's just how i do it all the time. As soon as i massaged this shampoo into my hair, i loved how it becomes foamy immediately and the way the smell just floats in the whole bathroom ? if you use your fingers to massage gently in your scalp. You'll feel that thickness it brings into your roots. It seems unreal. But because i have short/thin hair. That's the result i felt when using it. This shampoo is officially my #1.