The reason why I like this product so much is the fact that it is a little bit apart from other blow dry lotions. Other blow dry lotions are usually a product you dispense in your hand and apply to your roots.
This product sprays at quite a high velocity, I am at loss for a better word actually. Like it wakes up your roots a bit and make them stand upright. It is a very cool and refreshing feeling on your scalp.
The real question here is whether it lifts the roots and keep the volume? I have very heavy hair and products like these very seldom achieve that purpose.
This product actually does just that. It is like the little round polymers stock to your roots, and fill in the gaps so that there won't be any space left for your hair to fall flat on, if I can paint a picture like that to explain it better.
I really think that the John Frieda Luxurious Volume range is so smartly designed and does what it say it will do.
Repurchase, heck yeah!