I absolutely love the whole bottle idea, it is so easy to dispense and to control just how much product you want. The packaging is a silver bottle with the John Frieda logo in purple, first impressions is that this is a good quality product. The shampoo is super, it has a light scent which foams up and makes for an enjoyable hair cleanse. It does a very good job at cleaning the hair without making it feel like dry grass afterwards. My hair was left feeling silky soft after the wash only. Such a big fan of John Frieda now!