Curly hair has entered the chat! Or has it? Let’s find out! Iwori thinks they’ve perfected a range that does it all, for ultimate #IworiCurlyHairGoals. Iwori’s Marula Curl Protection Hair Care range uses Vitamin E-rich, sustainably sourced organic African Marula Oils combined with natural butters to deliver soft, defined and protected curls. Obviously, we had to put this to the test, so we recruited 100 CURL-fluencers to try out Iwori’s Marula Curl Protection Hair Care range to find out if the range ticks all of their curl boxes! Here’s what they had to say:

Week One’s Story

Just in case you missed it, the Iwori Marula Curl Protection Hair Care range entered the chat during May and the CURL-fluencers put the Marula Curl Protection range to the test to achieve their #IworiCurlyHairGoals! Week one had Influentials posting a bonus Instagram unboxing story. The CURL-fluencers were asked to reveal the Iwori Marula Curl Protection Hair Care range, share their thoughts on the range and invite their audience to follow along on the #IworiCurlyHairGoals journey. CURL-fluencers took to their Instagram stories to reveal their hampers in the most beautiful Instagram stories showcasing each product. 

Week two had Influentials testing the product and they gave us their first impressions on the Iwori Marula Curl Protection Hair Care range. The CURL-fluencers provided an authentic glimpse into their first impressions of the Iwori Marula Curl Protection Hair Care range by snapping shots of their hair before using the products and comparing it to their hair after using the product, showcasing the transformation! Their first impressions covered the rich ingredients, from nutrients to fragrances and the soft touch the range left behind, which speaks to the range’s ultimate effects; soften, define, and protect curls, promising to be the all-in-one solution many have been searching for.