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#IworiCurlyHairGoals Project Wrap Up

Curly hair has entered the chat! Or has it? Let’s find out! Iwori thinks they’ve perfected a range that does it all, for ultimate #IworiCurlyHairGoals. Iwori’s Marula Curl Protection Hair Care range uses Vitamin E-rich, sustainably sourced organic African Marula Oils combined with natural butters to deliver soft, defined and protected curls. Obviously, we had to put this to the test, so we recruited 100 CURL-fluencers to try out Iwori’s Marula Curl Protection Hair Care range to find out if the range ticks all of their curl boxes! Here’s what they had to say:

Week One’s Story

Just in case you missed it, the Iwori Marula Curl Protection Hair Care range entered the chat during May and the CURL-fluencers put the Marula Curl Protection range to the test to achieve their #IworiCurlyHairGoals! Week one had Influentials posting a bonus Instagram unboxing story. The CURL-fluencers were asked to reveal the Iwori Marula Curl Protection Hair Care range, share their thoughts on the range and invite their audience to follow along on the #IworiCurlyHairGoals journey. CURL-fluencers took to their Instagram stories to reveal their hampers in the most beautiful Instagram stories showcasing each product. 

Week two had Influentials testing the product and they gave us their first impressions on the Iwori Marula Curl Protection Hair Care range. The CURL-fluencers provided an authentic glimpse into their first impressions of the Iwori Marula Curl Protection Hair Care range by snapping shots of their hair before using the products and comparing it to their hair after using the product, showcasing the transformation! Their first impressions covered the rich ingredients, from nutrients to fragrances and the soft touch the range left behind, which speaks to the range’s ultimate effects; soften, define, and protect curls, promising to be the all-in-one solution many have been searching for. 

Week three was a week full of hair tutorials, curly-girl content and a whole lot of educational curly content to share any tips and tricks that the rest of us needed to know! This deliverable also included a GIVEAWAY that we couldn’t afford to miss! All they had to do was leave a comment letting us know what they loved about the Iwori Marula Curl Protection Hair Care range or which product they loved the most and tag two of their friends and of course a bonus story share! 

A full Iwori Marula Curl Protection Hair Care range was up for grabs, for eight lucky winners to experience their own #IworiCurlyHairGoals journey. 

About the products: 

The vegan and cruelty-free range harnesses the rich hydrating properties of organic African oils with international technology for superior curl protection and care. 

  • Marula Curl Protection Sulfate-free Shampoo 
  • Marula Curl Protection Silicone-free Conditioner 
  • Marula Ultra-Nourishing Curl Defining Leave in Lotion 
  • Marula Ultra-Nourishing Styling Curling Crème 
  • Mongongo Repairing & Strengthening Deep Conditioning Treatment

For more reviews and information on this product CLICK HERE

2 responses to “#IworiCurlyHairGoals Project Wrap Up”

  1. Sounds very promising. I’d love to try this.

  2. Motlatsi says:

    As a 4c hair type person, I would really love to try this

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