Sixty seconds – that’s all it takes for Sensodyne^®’s new Rapid Action toothpaste to soothe sensitive teeth.

You can now enjoy foods and drinks of extreme temperatures and sweetness, such as the ice cream and the hot cup of coffee you enjoy so much – without worrying about tooth sensitivity.

Tooth sensitivity, which frequently goes untreated, is a common problem that affects one in three adults, is often accompanied by a change in eating and drinking habits to avoid pain.

Dentine can be exposed by over-zealous brushing, tooth-grinding or enamel erosion. Tiny channels in the dentine then allow factors such as hot or cold foods and drinks to aggravate the dentine, resulting in sensitivity.

A large number of sufferers try to ignore their sensitive teeth or develop ways to avoid the triggers of tooth sensitivity. For example, they change the way they consume certain foods and drinks or avoid them altogether. Also, some people choose to ignore this problem as they have a hectic lifestyle and do not have the time to look for solutions.

Sensodyne Rapid Action works by blocking exposed channels in the dentine and provides a protective seal (or barrier) that protects against sensitivity.

Sensondyne Rapid Action cleans, freshens and protects against dental decay.  When used twice daily, it also provides a long-lasting and clinically proven physical seal against sensitivity triggers.  It is so fast that, if massaged directly onto the base of a sensitive tooth for one minute, you will instantly feel the difference. The robust protective seal formed by the paste has also been shown to provide a deep acid-resistant barrier.  Sufferers can therefore drink acidic drinks, such as grape juice, after applying Sensodyne Rapid Action toothpaste without reversing the effects. (Please see editor’s notes.)

Sensodyne Rapid Action joins the ranks of Sensodyne’s clinically-proven dental sensitivity management solutions, adding force to a brand that is already endorsed and recommended by nine out of ten South African dentists.

Sensodyne Rapid Action toothpaste is available at retailers and pharmacies nationwide.

Recommended Retail Selling Price:
Sensodyne^® Rapid Action 75ml Toothpaste                 R19.99