I tend to change my mascara every 3 months purely because I get bored and I'm a sucker for new gimmicks! But I have never ever used such a fantastic mascara as this one. It definitely gives you the false lash look and is easy to apply! Exactly what I need as a busy mom of a 7 month old baby! The price is also very reasonable I think for what you get, I bought it in December for around R110. Considering I've tried almost every mascara out there this one is an absolute winner!!