I bought this a while back in medium deep n stopped using it cos it comes in a tube ! I'll explain why later! This is part of the idealist eventone skin illuminator family!it has a tube positioned to sit upside down ending in a ceramic tip which is cooling and refreshing for application to the eye socket! It's shaped so that u could even get on the inner eye area without a glitch! The color for me is medium deep! It's a medium thickish consistency applied with the applicator to create brightening! It spreads easily and feels like a treatment product! It has v subtle spark creating light diffusing illuminating properties and that has eye opening brightening properties! As a concealer it's no good! I need a product that is budge proof and heavy as well as long lasting which this product is not! U will find that u inadvertently squeeze the tube as u open to get the cap of delivering too much product to the ceramic tip and making a mess! It's a great idea but the package and coverage needs work! I'd say it would probably work well for those with very subtle shadows requiring minimal effort n work! I would not buy this again! The ceramic tip is it's only saving grace