I got this lip gloss in the shade "Pink Cream". It's a very subtle brownish pink color that has little to no pigment. This gloss goes on smoothly and isn't overly sticky. It also lasts fairly long, but I don't find myself reaching for it that often. My tube is still almost full. I don't know if it was very moisturizing or could be considered a lip treatment. Unfortunately this didn't impress me enough or leave enough of an impression.