This is a colour maintaining shampoo designed to cleanse and provide color brilliance without weighing hair down! It's a pink pearlescent formula that smells heavenly and contains a gloss enhancer, pomegranate extract and a UV filter!it will leave ur hair glossy light smelling amazing but i did not feel really stopped fade although it did successfully stretch the gap between my hair appointments because my hair was glossy and healthy feeling! My highlighted parts still faded albeit beautifully! I'm not sure i can honestly say it was worth the spend! I used the dove colour radiance collection too and results were better!