Daily Color Defense With an exclusive antioxidant-powered UV fade-resistant system Embellish platinum's with an exotic white berry blend for lasting multidimensional radiance Protect while flaunting the most natural grays to the sassiest, whitest of blondes Pure Premium Technology™ Have your way with your gray, light your white Perfectly Platinum Colorflage™ Shampoo lifts platinum shades for long-lasting color and super-sleek shine, naturally. A brilliant-berry-cocktail of Goji, White Raspberry and White Winter Berry combine with other powerful ingredients so polished platinum strands emanate brilliance with traffic-stopping, diamond-like shine. Protect. Defend. Shield. Restore. Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity. Defend: Super silicone seal in high-watt shine while defending hair against thermal damage. Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out. Restore: Enriched color locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength. Pure Premium Technology blends the purest ingredients with advanced applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.