I love love love my GHD. I will never use another straightener again. I had a cheap straightener which used to take me 1hr to straighten my hair, but with a ghd it takes 10 min and keeps its silky smoothness throughout the day. You can straighten and curl your hair. Works like magic. The price might seem bait steep it really is an investment. I have had mine for 5 years and its still going strong.