This is the latest offering from GHD. The hairdryer has ionic technology to enable you to have smoother hair. There is three temperature settings and a cool shot button. The cool shot button is great for a blast of cold air to set your hairstyle. The buttons are on the back of the hairdryer which makes the hairdryer easier to use. The second temperature setting is great for drying of excess water, the highest temperature setting is perfect for blowdrying and setting hair. The hairdryer also comes equipped with two nozzles. It is quite expensive compared to other hairdryers available but it is certainly an investment.