Ok so im a little late with this review but im adding it none the less to share my experience as i only managed to try it out the past weekend. My first impression- wow! it smells heavenly!!! i didnt even have to open t and the smell was amazing! it was easy to use , being a first timer, thats the first thing i look for. having never colored my hair before i was very skeptical . My natural color is dark brown...with a few peaking grrays :( so i thought this wouldnt make that much of a difference...but it did! Huge difference!!! not only is it amazing black but also so shiny!!! it even feels stronger!!! For a first timer, this is brilliant i will definitely try it again! happy happy :)