Charcoal, Blueberry extract and Salicylic acid where the 3 things that caught my attention with this product, not only did it scream " I'm awesome for acne-prone skin" but it also spoke to the side of me that has always wanted to try out activated charcoal. It really helped deal with my huuge pores and blackheads and it did wonders for those "I'm appearing out of nowhere" pimples. its super gentle and I feel it works best for me when I use it as a mask. It's an amazing product!