I love this hair dye, especially the colour it it made my hair. My hair wasn't dry from using this hair colour. It nourishes hair while giving excellent results. I bought the Morello Cherry shade, and because my natural hair colour is black, the end results were that my hare looks like a light brown colour, and in the sun you can see the colour better. I'm going to buy another box and dye it again. Hoping to see more of tell colour this time.