I was introduced to this product about a month ago and I can truly say it has become a life saver, especially on those rushed Monday mornings. It's as easy to apply as moisturizer and has an almost weightless feel. I have a very dry skin type & since I started using this everyday I have noticed a marked improvement in my skin condition. Loving the SPF factor. The best part is you aren't going to have to sell a kidney to buy this product. For the price it really is a miracle product.