This was the very first BB cream that I tried. I couldn't wait, and I have used it a few times but I am not in love with it. It has a phenomenally great price, and it the texture is wonderfully creamy out of the tube, but I have a big complaints with how sticky it stays on the skin, and how oily it is. As someone who has dry skin, this can be problematic because it isn't very moisturising, per se, it just doesn't let me skin breathe at all. My face feels like it is clogged up. It is easy to apply, but needs some blending so as to suit your skin tone (for me, anyway - fair wasn't as light as I was hoping for it to be). Setting it with power after application helps it last longer, but I end up with very unhappy skin. I use it very occasionally, but I don't know if I will be buying this again. Such a pity, too.