Gauging from how often the medium colour is sold out on shelves everywhere this product probably is a staple in the cosmetic bag of others as it is in mine! I bought two at one tym the last tym i saw it! It's a true all in one foundation, concealer, SPF,primer and skin perfector! I've taken mine on holiday and worn just that and my photos look digitally retouched thats how good my skin looks! This is the best bb cream on the market and I've tried several before coming right back to this brand