it definitely does what it says and the price is quite reasonable i would say compare to all the other brands that sell concealers.
The applicator is relevant to the product as it is very easy and convenient to apply concealer with the roll-on applicator.
It does blend in quite well and hides the dark circles in a very natural way
One thing that is a con about it being this kind of an applicator is that after usage a fair amount of product is left behind on the roll-on and when u put the cap back on it does get everywhere and gets a bit mesy, Other than that i would definately give this product a thumbs up and recommend everyone to give it a try