I often use hair serums after styling to tame frizzies and get my curls looking a bit more sculpted. I have to be careful not to use too much or it can weigh my hair down. I was surprised to read on the packaging of this product, that you have to use it on wet hair, straight after conditioning. Note that I usually use an extra leave-in conditioner and mousse after washing and conditioning my hair. I will only then use a serum if needed. But I decided to give it a go and use it before my other styling products. Now I ask you, why did someone not tell me this before?? It works like a charm. I don't know if this tip was intended for someone like me who uses so many styling products, but it works. My curls turn out beautifully defined and not nearly as frizzy as before. I also really like the product itself. Many serums can feel sticky or 'greasy'. I have another one in my cupboard that I actually struggle to get off my hands when applying it to my hair. This one feels beautiful and leaves almost no deposit on my hands. I like that. I am very happy with this product and I will purchase it for myself!