Follow a Project

Follow a Project

FASCINATED BY BEAUTY’S MANY FACETS?
WE HAVE A PROJECT FOR YOU.

FASCINATED BY BEAUTY’S MANY FACETS? WE HAVE A PROJECT FOR YOU.

Looking for a new makeup-bag bestie? A skincare soulmate? The next product you won’t
leave the store without? Try it before you buy it when you follow our influencers. They’re
putting products to the test so you don’t have to, Follow a project, hear honest opinions, be
part of a conversation. Whatever you’re interested in, there’s a project for you…

Looking for a new makeup-bag bestie? A skincare soulmate? The next product you won’t leave the store without? Try it before you buy it when you follow our influencers. They’re putting products to the test so you don’t have to, Follow a project, hear honest opinions, be part of a conversation. Whatever you’re interested in, there’s a project for you…

KIX Spritzers

Date: 30 Nov - 8 Dec 2024

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About the project

📣Follow 125 KIX Starters as they toast to summer with KIX Spritzer 📣

Follow the 🍸#KIXStartSummer🍸 hashtag on TikTok to watch them get into the summer vibes, embrace their uniqueness, gather their friends and responsibly celebrate their best selves with KIX. 

*Remember to drink responsibly. Not for sale to persons under the age of 18.

About the project

📣Follow the Shower to Shower Squad as they reveal Shower to Shower roll-on and deodorant’s brand new look! 📣

Follow the 🤩#ShowerToShowerFresherThanEver🤩 hashtag on Instagram to watch 125 ladies spread the news about the the fresh new look and see why they keep Shower to Shower by their side all day long.

Shower To Shower

Date: 2024

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Oh So Heavenly Body Spritzers

Date: 27 Nov - 17 Dec 2024

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About the project

📣 Follow 100 Fragrance Lovers as they experience #FeelingOhSoHeavenly 📣

We’ve recruited 100 Fragrance Lovers to try Oh So Heavenly spritzers and find out if these NEW spritzers can bring out daytime playfulness and evening shimmer and fun, leaving you feeling glowing and pampered! Follow #FeelingOhSoHeavenly to watch them share their experiences! 

About the project

📣Follow 150 Lipgloss Lovers as they try the NEW Rimmel Thrill Seeker Glassy Gloss📣

Follow the 💄#SceneStealingGloss💄 hashtag on Instagram to see them swatch, test and go out and about with Rimmel’s latest Thrill Seeker. Stay tuned to find out how Rimmel Thrill Seeker Glassy Gloss steals the show!

Rimmel

Date: 2024

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Mighty Patch

Date: 14 Nov - 1 Dec 2024

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About the project

📣 Follow 150 members of the Mighty Summer Squad as they share skincare hacks and show how they get ready for fun in the sun with Mighty Patch pimple patches this summer!📣

Follow the #MightyPatchSummer hashtag to find out if using Mighty Patch is the key to blemish-free, summer adventures!

About the project

📣Follow 150 influencers trying Vital’s new Gut Health Range!📣

We’ve recruited 150 influencers to try Vital’s NEW Gut Health Range. Will it boost everyday digestion, support a balanced lifestyle and help with recovery after indulging on special occasions? Follow the #GutHealthIsVital hashtag on Instagram to follow the conversation!

Vital Gut Health

Date: 6 November - 17 November 2024

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L’Oreal Pro Absolut Repair Oil

Date: 6 Nov - 25 Dec 2024

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About the project

📣 Follow 100 influencers putting L’Oreal Pro Absolut Repair Oil to the test! 💆🏽‍♀️✨

We’ve recruited 100 influencers to test L’Oreal Pro Absolut Repair Oil and share their real-time results. Follow the #AbsolutProWithLorealPro hashtag on TikTok to join the conversation and see if this pro-grade 10-in-1 oil is the solution to your everyday hair concerns!

About the project

📣Follow 150 Purity Parents trying Purity 150ml pouches📣

We’ve recruited 150 Purity Parents to experience Purity’s NEW 150ml pouches. Find out if these bigger pouches are the ideal snack for growing babies. Follow the #SnackOnPurityPouches hashtag on Instagram to follow the conversation!

Purity Pouches

Date: 30 Oct - 18 Nov 2024

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IQ Sun Care

Date: 30 Oct - 8 Nov 2024

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About the project

📣Follow 100 influencers trying the IQ Daily Defence Sun Care range!📣

We’ve recruited 100 sun savvy influencers to incorporate IQ Daily Defence Sun Care  into their skincare routine and share their sun care expertise. Follow the #IQDailySunDefence hashtag on Instagram to follow the conversation!

About the project

📣Follow 150 hair enthusiasts trying two new ranges from Schwarzkopf Gliss!

We’ve recruited 150 hair enthusiasts to try the new NEW Gliss Aqua Revive and Split Hair Miracle ranges, testing the high-performance formulas and sharing their hair results.  Follow the #UnleashStrongerHair hashtag on TikTok to follow the conversation!

Gliss

Date: 23 Oct - 11 Nov 2024

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Himalaya Clear Complexion

Date: 23 Oct - 11 Nov 2024

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About the project

📣 Follow 100 SKINfluencers as they discover the secret to radiant skin with Himalaya’s Clear Complexion range! 🌿✨

We’ve recruited 100 SKINfluencers to try the Himalaya Clear Complexion range and explore the power of natural ingredients like Licorice, White Dammer, and Saffron. Could this be the key to clearer, more even-toned skin? Follow #NaturalGlowWithHimalaya on Instagram to join the conversation and see if natural skincare is the way to glow!

About the project

📣 Follow Team Tetmosol as they put Tetmosol Medicated Soap to the test 📣

We’ve recruited 100 people on TikTok, looking to improve the appearance of their skin, to share their experience tackling various skin concerns. Follow #MySkinTrustsTetmosol to find out if they can trust Tetmosol for clear, confident skin.

Tetmosol Soap

Date: 16 Oct - 11 Nov 2024

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Elvive Bond Repair

Date: 18 Sep - 29 Sep 2024

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About the project

📣 Follow 150 Haircare Devotees trying Elvive Bond Repair

We’ve recruited 150 influencers who frequently colour, bleach, or heat style their hair to try the NEW Elvive Bond Repair from L’Oréal Paris. Follow the #NEWElviveBondRepair hashtag on Instagram to follow the conversation!

About the project

📣 Follow 100 Luxury Beauty Lovers as they experience #DelightByWomenSecret

We’ve recruited 100 beauty influencers who love luxury fragrances to try the NEW Intimate Delight fragrance by Women’Secret to find out if this fragrance is the key to embracing inner beauty and confidence.

Follow #DelightByWomenSecret to see them share their experiences!

Women’Secret

Date: 18 Sep - 29 Sep 2024

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Lancome

Date: 11-30 Sep 2024

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About the project

Follow 100 skincare enthusiasts trying Lancome’s NEW High Performance Cream!

We’ve recruited 100 luxury skincare enthusiasts to put Lancome Renergie HPN 300 Peptide Cream to the test and share their honest reviews. Follow the #LancomeRenergieReview hashtag on Instagram to follow the conversation!

About the project

📣 Follow 150 Purity Parents sharing why they love Purity Toiletries

We’ve recruited 150 Purity Parents with babies between 0 – 12 months to share why they LOVE Purity Toiletries for baby care and at bath time. Follow the #PurityInEveryTouch hashtag on Instagram to follow the conversation!

Purity Toiletries

Date: 28 Aug - 16 Sep 2024

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Edgars

Date: 24 Aug - 8 Sep 2024

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About the project

📣Follow 1,000 fashion and beauty shoppers at Edgars!

📣Follow #MyEdgarsFinds on INSTAGRAM: 1,000 women are about to blow up your feed with their Edgars finds! Whether it’s a blast from the past or something totally fresh, they’re on a mission to see if Edgars is the ultimate destination for beauty and fashion needs. Are they rediscovering hidden gems or finding new favourites?

Let’s find out if Edgars could be the go-to spot for affordable, quality beauty and fashion.

About the project

📣Follow 100 Glow Gals trying Oh So Heavenly Nourishing Body Cream and Body Oil

We’ve recruited 100 Glow Gals looking for more nourished and hydrated skin to share their daily body care routines while putting Oh So Heavenly’s Nourishing Body Cream and Body Oil to the test.

Follow the #OhSoNourishedSkinGlow hashtag on Instagram to follow the conversation!

Oh So Heavenly Creams & Oils

Date: 21 Aug - 9 Sep 2024

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Reboost Watermelon

Date: 07 - 26 Aug 2024

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About the project

📣 Follow 150 women trying new Reboost Watermelon Splash Energy Drink 📣

We’ve recruited 150 stylish, trailblazing women to try NEW Reboost Watermelon Splash Energy Drink and test its energy boosting properties. Follow the #GlowAndGoWithReboost hashtag on Instagram to follow the conversation!

About the project

📣 Follow 150 families trying Jordan Kids Oral Care📣

We’ve recruited 150 families with kids aged 9 and under to try Jordan Kids Oral Care. Find out if Jordan’s great-tasting toothpaste and toothbrushes make brushing fun! Follow the #KidsLoveJordanSA hashtag on Instagram to follow the conversation!

Jordan Kids

Date: 31 July - 19 Aug 2024

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Oh So Heavenly Classic Care

Date: 31 July - 19 Aug 2024

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About the project

📣 Follow 100 Hair-Care Angels trying Oh So Heavenly Classic Care📣

We’ve recruited 100 Hair-Care Angels with dry, frizzy or damaged hair to try the new and improved Oh So Heavenly Classic Care ranges. Follow the #OhSoSilkySmoothHair hashtag on Instagram to follow the conversation!

About the project

📣 Follow 100 Afro Beauty and Beaus trying Dark & Lovely Au Naturale📣

We’ve recruited 100 Afro Beauty and Beaus with coiled and afro natural hair who want to give their hair some extra care this winter to try the Dark and Lovely Au Naturale range. Follow the #TryingAuNaturale hashtag on Instagram to follow the conversation!

Dark & Lovely Au Naturale

Date: 31 July - 19 Aug 2024

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Rimmel Foundation

Date: 24 July - 12 Aug 2024

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About the project

📣Follow 150 Beauty Babes trying Rimmel’s Lasting Finish 35HR Foundation📣

We’ve recruited 150 Beauty Babes to try Rimmel’s Lasting Finish 35HR Foundation, to find out more about the foundation’s long-lasting wear, extensive shade offering, and skin-loving formula. Follow the #LastingBeautyWithRimmel hashtag on Instagram to follow the conversation!

About the project

📣 Follow Team Ingram’s Trying the Moisture Plus Triple Glycerine Range📣

Looking for range of creams that could offer intense moisturisation to restore your driest areas? We’ve recruited 150 Women & Men to try Ingram’s Moisture Plus Triple Glycerine Range, and find out if it can offer them intensely moisturised skin! Follow the #SwitchToIngrams hashtag on Instagram to see them sharing their experiences! 

Ingram's

Date: 12 June - 8 July 2024

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Garnier Pure Active

Date: 12 June - 1 July 2024

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About the project

📣 Follow Team Garnier trying the Garnier Pure Active Charcoal Range 

Want to know more about a skincare range that could reduce your breakouts and blemishes? We’ve recruited 100 TikTokkers to put the Garnier Pure Active Charcoal Range to the test and see if they notice a 44% reduction of breakouts and blemishes in just 28 days. Follow the #GarnierCharcoalChallenge hashtag on TikTok to see them sharing their experiences!

About the project

📣 Follow 100 Garni-HAIR Fans trying the #NewGarnierDisneyShampoo 

We’ve recruited 100 people with kids to discover if Garnier’s NEW Ultimate Blends Kids 2-in-1 Disney Range can cleanse and detangle their little one’s hair effortlessly without tears. Follow the #NewGarnierDisneyShampoo hashtag on Instagram to see them sharing their experiences!

Garnier Disney
Shampoo

Date: 05 - 24 June 2024

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Garnier Even &
Matte Vitamin C Serums

Date: 22 May - 10 June 2024

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About the project

📣 Follow the Garnier Glow Gang trying Garnier’s Vitamin C Serums 📣 

We’ve recruited 100 people to join our Garnier Glow Gang to put Garnier’s Even & Matte Vitamin C Day and Night Serums to the test, and find out if the serum duo can effectively combat dark marks, even skin tone, and enhance glow! Follow the #GlowWithGarnierVitaminC hashtag on Instagram to see them sharing their experiences!

About the project

📣 Follow 100 CURL-fluencers trying the Iwori Mongongo Hair Care Range📣

We’ve recruited 100 people with curly, coily, or kinky hair to put the Iwori Mongongo Hair Care Range to the test and discover its effectiveness in strengthening and repairing their locks. Follow the #IworiKinksCurlsAndCoils hashtag on Instagram to see them sharing their experiences!

IWORI Mongongo
Hair Care

Date: 18 May - 03 June 2024

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Maybelline May

Date: 17 May - 3 June 2024

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About the project

Follow the Maybelline Squad celebrating #BDayBeautyWithMaybelline

We’ve recruited 100 of Maybelline’s biggest fans to celebrate the world’s #1 make-up brand during the Month of MAYbelline! Stay tuned for inspiring birthday make-up looks with their favourite Maybelline products. Follow the #BDayBeautyWithMaybelline hashtag on TikTok to see them sharing 4 weeks of big beauty deals and messages of Maybelline love!

About the project

Follow 550 Clean Champions trying Baby Soft Moist Toilet Tissues & WIN! 

If you’re looking for a product to keep you feeling extra clean everywhere, every moment, especially in the bathroom, then follow the #ThatExtraCleanFeeling conversation! We’ve recruited 550 Clean Champions to find out if Baby Soft Moist Toilet Tissues can be the ultimate bathroom essential to leave you feeling fresh and confident. Follow the #ThatExtraCleanFeeling hashtag on both Instagram and TikTok to see them sharing their experiences, and stand a chance to WIN!

Baby Soft

Date: 08 May - 03 June 2024

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Kotex Period
Underwear

Date: 24 April - 13 May 2024

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About the project

📣 Follow 100 Women trying Kotex Period Underwear to find out if it’ll give them #ConfidenceUninterrupted 

Get ready to find out if you can live life uninterrupted from period stresses! We’ve recruited 100 Women to put Kotex’s Period Underwear to the test to find out if it can give them that extra layer of confidence uninterrupted. Follow the #ConfidenceUninterrupted hashtag on Instagram to see them sharing their experiences!

About the project

📣 Follow 100 Huggies Parents trying #HuggiesLittleSwimmersSA to find out if they’ll be the best-in-class leakage protection for waterplay 📣

Not sure which swim nappy to choose for your little one? We’ve recruited 100 parents with babies to find out if Huggies Little Swimmers Disposables & the NEW Huggies Little Swimmers Reusables will be the best-in-class leakage protection for waterplay. Follow the #HuggiesLittleSwimmersSA hashtag on Instagram to see them share their experiences!

Huggies Little
Swimmers

Date: 19 April - 6 May 2024

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Oh So Heavenly
Body Oils

Date: 16 April - 6 May 2024

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About the project

📣 Follow 100 Glow Girls trying Oh So Heavenly’s NEW Body Oil range to find out if it’ll give them that #HeavenlyBodyGlow 📣

Want glowing, hydrated and nourished skin? We’ve recruited 100 Glow Girls to try the NEW Oh So Heavenly Body Oil range to find out if it’s an effective body oil. Follow the #HeavenlyBodyGlow hashtag on Instagram to see them sharing their experiences!

About the project

📣 Follow 150 people trying the Himalaya Turmeric Range 📣

Curious if the Himalaya Turmeric range can be your go-to for personal care and healthcare? We’ve recruited 150 people to experience and share the golden wonders of turmeric’s exceptional benefits with the Himalaya Turmeric Range. Follow the #TurmericTimeWithHimalaya hashtag on Instagram to see them sharing their experiences!

Himalaya Wellness

Date: 17 April - 6 May 2024

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Maybelline

Date: 2-15 April 2024

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About the project

📣 Follow 100 Beauty TikTokkers trying Maybelline’s NEW Fit Me Fresh Tint Foundation

Looking for a new go-to hybrid foundation that is good-for-skin? We’ve recruited 100  Beauty TikTokkers to try the NEW Maybelline Fit Me Fresh Tint to find out if they can be THAT GIRL that gives ‘CEO of glow’, and if it can give them that “Fresh Fit for their skin”. Follow the #FreshFitForMySkin hashtag on TikTok to see them sharing their experiences!

About the project

📣 Follow the Purity Parents team getting their little ones ready for solids with Purity 📣

Are you a new parent looking for baby food that’s perfect for getting your baby ready for table food? We’ve recruited a team of Purity Parents who are getting their little ones ready for solids. Follow the #PurityToTableFoodReady hashtag on Instagram to see them sharing their experiences!

Purity Jars

Date: 14 March - 8 Apr 2024

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Guess

Date: 7 Mar - 2 April 2023

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About the project

📣 Follow 100 GUESS Girls #SparkleWithParadiso as they try the NEW Guess Bella Vita Paradiso fragrance 📣

GUESS has just launched a BRAND NEW fragrance to their iconic GUESS Bella Vita collection – introducing Bella Vita Paradiso Eau de Parfum! So we’ve recruited 100 GUESS Girls to try out the fragrance and find out if it can elevate their every day with a spritz of glamour. Follow the #SparkleWithParadiso hashtag on Instagram to see them share their glamorous experiences! 

About the project

Follow 100 Beauty Influencers trying the #NEWHydramaticLipstick! 

The secret is out – the NEW ADDITION to Avon’s Hydramatic lipstick range is SHINE! We’ve recruited 100 beauty influencers to try Avon’s NEW Hydramatic Lipstick! Follow the #NEWHydramaticLipstick hashtag on Instagram to see them share their experiences! 

Avon Hydramatic

Date: 1 - 11 March 2024

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Mighty Patch

Date: 15 Feb - 11 Mar 2023

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About the project

📣 Follow 100 Mighty Heroes on their #MightyPatchItSA journey with Mighty Patch

Want to say goodbye to pesky whiteheads in as little as 6 hours? The wait is over – the viral product that’s trending all over social media is finally launching in South Africa! Introducing Mighty Patch from Hero Cosmetics, USA’s #1 best-selling pimple patch*! Get ready to follow the #MightyPatchItSA hashtag on Instagram to see 100 Mighty Heroes introducing this exciting product launch, to find out if it will be THE absolute go-to pimple hero AND for a chance to WIN!

*Based on unit sales, Circana total US Multi-Outlet, latest 52 weeks ending 07/30/23

About the project

📣 Follow 100 Shapeshifters trying Revlon Fire & Ice to #OwnTheImpossible + WIN 📣

Get ready for contagious confidence to inspire you to own your individuality! We’ve recruited 100 Shapeshifters who dare to defy the ordinary. They want to embrace all sides of themselves with a long lasting scent that celebrates their duality and empowers them to #OwnTheImpossible! Follow the #OwnTheImpossible hashtag on Instagram to see their journey with Revlon’s Fire & Ice fragrance range, what they think about it AND for a chance to WIN 1 of 8 Fire & Ice hampers!

Revlon Fire & Ice

Date: 15 Nov – 11 Dec 2023

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Batiste Dry Shampoo

Date: 9 Nov – 11 Dec 2023

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About the project

📣 Follow 100 Batiste Babes trying Batiste Dry Shampoo to find out if they can #SkipHairWashDaySA + WIN 📣

Revived hair in under 5 minutes without water? 👀 Want to find out if Batiste Dry Shampoo can give your hair a quick instant refresh in between wet washes to keep it feeling, looking and smelling fresh and fabulous without the fuss? 💁✨ Follow the #SkipHairWashDaySA hashtag on Instagram to see 100 Batiste Babes putting Batiste Dry Shampoo to the test to find out if you can skip a hair wash day AND if you want to stand a chance to WIN 1 of 10 Batiste hampers, then follow the #SkipHairWashDaySA hashtag on Instagram. 

About the project

📣 Follow the Serum Squad testing IQ’s #SkinBoostingSerums + WIN 

Looking to boost your skincare routine? Want to find out if the locally made and clinically tested range of IQ Serum Shots are high quality and an effective trio to enhance your everyday routine? 🤩 Then get ready to follow the #SkinBoostingSerums hashtag on Instagram to see 100 Serum Users putting IQ Serum Shots to the test to find out if they can boost their skincare routine and achieve radiant skin AND for a chance to win 1 of 7 IQ hampers!

IQ Serum shots

Date: 8 Nov – 11 Dec 2023

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Colgate Optic White

Date: 26 Oct – 13 Nov 2023

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About the project

📣 Follow 100 White Smile Champions trying Colgate’s NEW revolutionary teeth whitening innovations 📣

Colgate has just launched 2 NEW revolutionary teeth whitening innovations, Optic White Oxygen Toothpaste and Optic White Overnight Whitening Pen 😁 ✨ Want to find out if these products can give you a whiter smile in just 3 days? We’ve recruited 100 White Smile Champions to find out if this new range truly is #TheFutureOfTeethWhitening and the game-changing solution to whiter smiles! Follow the #ColgateGameChangers hashtag on Instagram to see #RealSmilesRealWhitening in action as they put the Colgate Optic White products to the test! 

About the project

📣 Follow 100 Soap Users trying Protex to find out if #ProtexGivesYouMore 📣

Looking for MORE than just regular soap? Want to find out if Protex has the perfect range for your family that protects AND elevates your cleansing routine effectively with multi-benefits at an affordable price? 🤩 Then get ready to dive into a new era of cleanliness and follow the #ProtexGivesYouMore hashtag on Instagram to see 100 Soap Users putting the Protex soap ranges to the test to find out if #ProtexGivesYouMore.

Protex

Date: 19 Oct – 13 Nov 2022

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got2b got curls

Date: 18 Oct – 13 Nov 2023

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About the project

📣 Follow 250 Curly Heads trying got2b’s NEW got Curls range 📣 

Got2b has joined forces with the curly community to craft their first range co-created with curly heads for curly heads! We’ve recruited 250 Curly Heads to try out this range and share their experiences! Follow the #GotGorgeousCurls hashtag on Instagram to find out what they think and for a chance to WIN!

About the project

📣 Follow 100 Y2K girlies trying Revlon’s Pink Happiness fragrance 📣 

Y2K is back, and the nostalgia is bigger than ever! We’ve recruited 100 Y2K girlies to try out the Revlon Pink Happiness range and share their experiences! Follow the #PinkHappinessRevival hashtag on Instagram to find out what they think and for a chance to WIN!

Revlon Pink
Happiness

Date: 19 Oct – 13 Nov 2023

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Femagene

Date: 05 – 16 Oct 2022

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About the project

📣 Follow 100 Confidence Queens trying the Femagene Range 📣

The #FemageneEmpowersMe challenge is here with the Femagene Range! We’ve recruited 100 Confidence Queens to try out this range and share their experiences! Follow the #FemageneEmpowersMe hashtag on Instagram to find out what they think and for a chance to WIN!

About the project

Follow 750 people trying Avon’s new fragrance and sharing their thoughts on TikTok & Instagram! 

The BIG reveal is OUT: Avon’s brand new addition to the iconic Far Away brand is the NEW Far Away Beyond The Moon,🌙 a fragrance that captures the mystery of the moon and is powered by Belle De Nuit.🌸 We recruited 750 fragrance lovers who want a premium fragrance that lasts for hours and makes them feel the allure of the moon! Follow the 👉#FarAwayGoesBeyond👈 hashtag on both TikTok and Instagram to find out what they think of this fragrance!

Avon Far away

Date: 3 Aug – 11 September 2023

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AVON HYDRAMATIC
LIPSTICK

Date: 1 March – 3 April 2022

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About the project

LISTEN UP! HAVE WE FOUND A PRODUCT THAT REVOLUTIONISES LIPSTICK AS WE KNOW IT?💄

Could it be? 👀 A lipstick that ticks all boxes? Avon asked 9000 women about their ideal lipstick and created the best of both worlds, #HydramaticLipstick – for dramatic matte colour with extreme hydration.💋 

BUT, will it live up to the hype?👀 We’ve recruited 1000 people to try the world’s 1st and only matte lipstick with a hydrating hyaluronic core!🤩 Simply click on the #HydramaticLipstick hashtag on Instagram and click ‘follow’ to see what they have to say!